Leading Vehicle Rental Company
About Royal Rentals
Having provided luxury vehicle and supercar rental for more than ten years, Royal Rentals required a website that reflected their outstanding, five-star reputation. With this in mind, Royal Rentals opted for both a bespoke website redesign and ongoing marketing strategies with the B2Me Marketing team.
As Royal Rentals was an established brand particularly popular in the celebrity world, they were keen to keep their current logo and branding, yet add a modernised twist. As the primary brand colour had always been gold, the branding team cleverly complemented the shade with black, which connotes sophistication, elegance and power; all fundamental components of the Royal Rentals brand. The website itself would follow a minimalist but contemporary black and white theme with accents of gold, allowing the stunning cars available to take centre stage.
The Royal Rentals website was more complex to build as it required several components to achieve complete user functionality and ease of navigation. Not only did the site need to include services, such as supercar hire and wedding cars, but also individual pages for each vehicle available. Each component of the website was built to encourage the user to naturally gravitate towards the booking or reservation forms, which were simplified as much as possible.
Today, Royal Rentals continues to work closely alongside the marketing team to develop and implement monthly SEO campaigns. To ensure that the site is consistently updated with fresh, rich content, monthly posts are published, before being shared across social channels.
Along with articles and case studies, B2Me Marketing also devises bespoke social media strategies to boost Royal Rentals’ following. Due to the nature of the industry, creating engaging, aesthetically pleasing social content is imperative to entice customers to make a conversion. Regular social media promotions and competitions are also carried out to increase brand awareness.
As a result of the success of marketing campaigns, Royal Rentals has now moved into a new avenue providing luxury vehicles and supercars to the TV production and music video industry. This has enabled them to continue to grow their reputation amongst leading names.
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I couldn’t be happier with the results I’ve seen since starting to work with B2Me Marketing. My new website completely exceeded all of my expectations, bringing all of my visions to life and the marketing team are faultless. Would most definitely recommend to any businesses looking to reach new heights!
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