Invest in Advertising for Instant Visibility
Investing in advertising can help you get better targeted leads and potentially instant results. SEM should be seen as an investment in visibility and credibility, and B2Me can help you with ad campaigns aimed at getting the most return for every dollar you invest.
Search Network CampaignB2Me will devise bespoke search network campaigns to boost your traffic and generate leads, utilising platforms such as Google Ads.
Display Network CampaignWith an effective blend of visuals and text, B2Me can help you profit from your display network campaigns that target your ideal customer profile.
Shopping CampaignThrough extensive industry and competitor research, B2Me will compose shopping campaigns that can increase sales on your e-commerce website.
Video CampaignLet the personality of your business do the talking through personalised video campaigns, created to raise brand awareness, enhance engagement and make a lasting impression.
App CampaignMore than 60% of paid search clicks now come through smartphone devices, which means that app campaigns are a fantastic way to spread the word on your business.
SEM's Bundle of Benefits
SEM is effective because of its myriad benefits, including the ability to target specific audiences, achieve quick results, and measure and adjust campaigns for maximum effectiveness.
Precision Targeting
Geo Targeting
Retargeting Capabilities
Leverage AI
Testability
Multi-Channel Ads
Prime Positioning
Traffic Boost / SEO Boost
Easy Campaign Management
Speedy Results
Controllable Spending
Measurable Results
+ many more benefits
Frequently Asked Questions
What is SEM?
SEM stands for Search Engine Marketing, a form of digital advertising that promotes websites by increasing their visibility in search engine results pages (SERPs) via paid advertising.
What are some types of paid advertising in SEM?
Some common types of SEM advertising are:
- Pay-Per-Click (PPC) ads - text or display ads appearing at the top of SERPs
- Display ads - visual ads shown on third-party websites, and
- Shopping ads- displayed on e-commerce websites
What are the benefits of using PPC advertising?
Pay-per-click (PPC) advertising is a cost-effective SEM strategy that targets specific audiences. PPC advertising can bring quick results, is measurable, and can complement SEO efforts.
How do you measure the success of paid ads/campaigns?
Measuring the success of paid advertising involves tracking key performance indicators (KPIs), such as:
- click-through rates (CTR),
- conversion rates,
- cost per click (CPC),
- return on ad spend (ROAS), and
- overall campaign ROI.
From analysing these metrics, you can make better decisions for your campaigns and for improving their performance over time.
How do advertisers bid on keywords in SEM?
Advertisers bid on keywords that users might search for, with the objective of appearing with search results for those keywords. The highest bidder often gets the first spot on the SERP.
