Social Media Platforms
We Reach Them Where They Are
Over four billion people worldwide are on social media and 71% of Australia's population are active users. This has made social media platforms a staplewhen formulating marketing strategies. B2Me helps businesses connect with audiences on the following platforms:
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Our Social Success Workflow
We Analyse Your Social MediaThis involves a thorough audit of your social media accounts. We consider what worked for your brand in past social media efforts and gaps in your social media marketing activities.
We Map Out A StrategyWe’ll create your social media marketing plan, including specific objectives, a defined target audience, the content strategy, the social media platforms, a paid advertising strategy, key performance indicators (KPIs), a realistic timeline, and a budget.
We Recommend PoliciesBefore implementing the strategy, we draft your social media policy and guidelines to guide your social media manager. These are the dos and don’ts, based on your brand personality.
We Put Plans Into ActionNow the fun part! We’ll implement the social media strategy, consistently updating you and discussing how your social media campaigns are going.
We Track & MeasureMonitoring and evaluation are essential to checking if your social media marketing is working as planned. We use analytics tools to measure each component versus KPIs and objectives.
We Present Findings & Improve The PlanWe’ll create your social media marketing plan, including specific objectives, a defined target audience, the content strategy, the social media platforms, a paid advertising strategy, key performance indicators (KPIs), a realistic timeline, and a budget.
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Frequently Asked Questions
What is social media marketing?
Social media marketing is the process of promoting products, services, and brands through various social media platforms to connect with and engage target audiences. It enables sharing content in real-time and has the potential to reach and engage a large audience.
How can I create a social media strategy?
You can develop a social media strategy by following these steps:
- Define your goals.
- Identify your target audience.
- Select the most appropriate social media platforms.
- Create and curate engaging content.
- Establish a consistent posting schedule.
- Regularly analyse and adjust your strategy based on performance.
A digital marketing partner can help you produce an effective social media marketing plan.
What are the benefits of social media marketing for my business?
The key benefits of utilising social media for marketing are:
- increased brand awareness and visibility,
- improved customer engagement and communication, and
- the potential to generate leads and sales.
Do I need to pay social media ads when I can post online for free?
While posting on social media for free can bring results, paid ads on social media can increase reach and visibility. Social media advertising can also target an audience more precisely and promote specific products or services. Finally, social media ads allow access to valuable analytics and insights that can help optimise your social media strategy.
How can I know if my social media marketing strategy is effective?
You must regularly track and analyse key metrics, such as:
- Engagement Rates
- Reach and Impressions
- Follower Growth
- Referral Traffic
- Leads and Sales Generated
- Customer Feedback and Sentiment
You should also compare your results against your goals and benchmarks, then adjust your strategy accordingly.
